How many times have we been told to write down our goals so we can keep them in focus … and make sure we tell everyone around us so they can support us and cheer us on.

Derek Sivers strongly disagrees and shares what he’s learned from psychologists going back to the 1920’s. His TED speech is provocative and compelling and suggests that the more we tell people our goals, the less we accomplish … because afterward, we tend to behave as though we’ve already accomplished them. By the way, Derek Sivers is a rock star to the musicians he serves, having launched CD Baby and sold it 10 years later when its revenue exceeded $100 million. He continues to serve the musical community with MuckWork.