Whenever you’re laying out your plans… whether for a project you love or one that you wish wasn’t yours … be wary of how tempting it may be to settle for an easy solution.

Don’t do it.

Aim to achieve that Big Hairy Audacious Goal (“BHAG” in the parlance of Jim Collins, the famed author of Good to Great… a book you should absolutely read if you haven’t already!)

What have you got to lose?