Bill Taylor, the cofounder of Fast Company and author of Mavericks at Work, wrote a recent post about Zappos, the online shoe retailer that expects sales to top $1 billion this year after first year sales of $70 million only 5 years ago. In many ways, Zappos success is the story of extraordinary customer service and the zeal they instill in their employees to exceed the customer’s expectations.

What’s receiving so much attention is their offer to pay new employees to quit after their 2-week training program. You can watch a video about this recruiting strategy here and why is has been effective in reinforcing Zappos commitment to their customers.